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Amy Budzynski

Targeting for Spooky Verticals on Social Media

By Amy Budzynski
Targeting for Spooky Verticals on Social Media

If there’s one thing I love about Halloween, it’s reading and telling scary stories to truly get into the Halloween spirit. If you enjoy them too, then I’m sure you’ve heard this classic, creepy tale: A social media specialist who could create a perfectly-targeted Facebook ad in mere minutes was suddenly being haunted by new, […]

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Beth Demmon

Treating (Not Tricking) Your Readers With Quality Content

By Beth Demmon
Treating (Not Tricking) Your Readers With Quality Content

As more and more reports reveal how much human attention spans are continuously waning, advertisers and marketers are forced to up the ante of attention-grabbing tactics any way that they can. This probably isn’t news to anyone, but recently there’s been a backlash (finally!) against these types of aggressive viral marketing, or “clickbait”. Clickbait, it […]

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Max Thomas

Founder's Corner #17: Is Your Inner-Control Freak Taking Over?

By Max Thomas
Founder's Corner #17: Is Your Inner-Control Freak Taking Over?

Knock, knock. Who’s there? Control freak. Control… YOU’RE SUPPOSED TO SAY, “CONTROL FREAK WHO?” It happens to all of us. You know, the strong feeling to dictate how everything is done around you. For some, our control freak is out in the open and everyone knows about it. For others, it’s a little quieter, and it sneaks […]

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