Although not new news, I still encounter folks who question if traffic from organic search or ppc is more valuable. In general, I find that people believe that traffic from organic search results is higher quality than traffic from ppc. In fact I’ve even heard folks says things like “studies show people trust organic search […]
We all know that Google ranks inbound links as a powerful "vote" for a website. We also accept, generally speaking, that the more quality inbound links a site has, then the higher its page rank, keyword rankings and resulting traffic. With the rise of social media, we are also learning that Google values the diggs, tags or votes a site receives on social media sites. Aside from just the inbound links, traffic spikes and "netizen" awareness that social media sites can generate, they also have a direct impact on Google rankings.
220 of San Diego’s (and from around the county) finest marketing specialists, ppc’ers, seo’ers, trackers, you name, it gathered today downtown at the Omni for an info- and networking packed day. It was my first Interactive Marketing Day event and there was some very helpful information provided by the various presenters. Following are some top […]
As most of my colleagues know, I’m a lover of tracking – especially when it comes to SEO. Yes, we track changes in search engine (SE) rankings, inbound links, etc. but we also like to track referring search engine traffic and how a site is found. Why? Because this tells us if we’re increasing the […]