So you just found out your new client, who has a new brand & new site, has a fairly big problem with brand name search results: There’s a defamatory 3rd party blog that uses your client’s brand in the url, lets call this "bogusblog.com," & this blog is posing as a ripoff report announcement in order to divert customers from the brand. Upon further investigation you find links in forums that suggest going to the “Credible” competitor’s site after linking to the defamatory blog & making a bogus claim.
As 2010 comes rapidly to a close, I look back on my second year as a search engine marketer and reminisce on the roller coaster ride. From Caffeine & Mayday, to switching marketing agencies, to Google’s new local SERPs, to attending my first industry conference, to the Bing/Yahoo Integration, it sure has been a crazy year, and I bet I’m not alone in saying that I can’t wait for 2011! But I think as an SEO professional, it’s imperative to pay close attention to what has happened in the past in order to structure a game plan for the future.
This year I have become involved with the implementation and execution of Public Relation campaigns for our clients at Thunder. In the past we have pushed out free Press Releases at a bare minimum, but now we are starting to delve deeper into the world of Public Relations and press releases galore. At first no one at Thunder knew the impact that more in depth PR would have on clients SEO campaigns, but in the last two months we have seen first hand the effect that a good PR campaign can have on Google rankings, reputation management and branding.
By now, pretty much everyone in the online marketing world knows the benefits of using Twitter to engage and connect with others in your industry’s online community. But the popular social service is also proving itself to be a really useful and innovative tool for SEO by facilitating relationships between linkers and linkees, potentially inciting the death of the cold link request email altogether.
Location-based services (LBS) are all the rage lately, and users are flocking to the businesses that can give them something in return. Customers are using apps to check into their favorite local spots, earn points and badges, and leave tips for their friends.