Mike Fogarty

An Unexpected Side Effect of Tweeting

By Mike Fogarty

While compiling reports at the beginning of this month, I came across a few interesting jumps in numbers for one of my clients, an e-commerce site. Looking at Webmaster Tools’ keyword occurrence breakdown, I saw an almost unbelievable jump: the top 20 keywords saw an average increase of 263% in the number of times they appeared within the site. This was quite curious, as there had been no real change in the site architecture or addition of pages to account for such a huge increase in numbers.

Read More
Bekka Palmer

Evergreen Content, which should really be called Deciduous Content

By Bekka Palmer

Last week, I saw Rand Fishkin speak at Interactive Day San Diego about how inbound marketing is an unfair advantage. To be honest, most of the material is not new to me, but he did remind me about some things that we aren’t doing for our clients that we should. One of the easier ones to implement, but too often overlooked is the idea of Evergreen Content.

Read More