While compiling reports at the beginning of this month, I came across a few interesting jumps in numbers for one of my clients, an e-commerce site. Looking at Webmaster Tools’ keyword occurrence breakdown, I saw an almost unbelievable jump: the top 20 keywords saw an average increase of 263% in the number of times they appeared within the site. This was quite curious, as there had been no real change in the site architecture or addition of pages to account for such a huge increase in numbers.
One of the most difficult things about search engine marketing is keeping up with Google’s ever-changing algorithm. They’re constantly tweaking and making small changes throughout the year, but once in awhile, they unleash a massive update that changes the game for everyone. This year, that update is called Panda. Panda is the nickname Google gave […]