When I first entered the world of SEO as a classically-trained writer with a Journalism degree from SDSU, I knew I “wasn’t in Kansas anymore”. This writing gig wasn’t going to be just about spelling, grammar, and punctuation; there was going to be a science to it as well – a science I knew almost nothing about. (We’re off to see the Wizard, the wonderful Wizard of Moz… SEOmoz, that is!)
Suddenly you snap out of it and you find yourself sitting in a cubicle, wondering how this sad, monotonous existence became your reality. Everywhere you look you see a frown. Even the bluest skies seem sad. A perpetual grey hue looms over the horizon. You never imagined as a child that your future profession would consist of such awful truths. Working in the doldrums has made you a cynic.
By now the news regarding Google’s latest “freshness” update is no longer, well, fresh. But the implications and far-reaching impact of the latest algorithm change have yet to be seen. With that in mind, I thought it might be a great time to review how these changes affect the strategy for content development and why writers everywhere ought to raise their coffee cups and rejoice.
Last week, Monique and I had the privilege of attending SearchLove, Distilled’s search marketing conference in New York City. In between the awesome Halloween party complete with burlesque dancers, playing tourists in Times Square, and hitting a Russian vodka bar with the Image Freedom guys, we actually got to learn some really awesome stuff!
Have you ever looked for a product that really makes a difference in your life, such as a new car or apartment, but not been able to see it in person? Do you wonder about how many photographic tricks they’re using to amplify the visual quality in the photos online, or whether the photo is even of the actual product you’re buying, and not just the closest thing? There’s nothing worse than spending time doing the research for an online purchase, finding something you really love, but then having doubts about whether what you actually get matches what you see online.