When it comes to monitoring and reporting on link building, there are many inbound marketing tools that help reflect link building performance. Given the variety of links and ways to share content, it can be difficult to assess link building efforts.
Let’s face it, link building ain’t what it used to be. With Google’s latest Over-Optimization penalty looming, things like aggressive keyword targeting, excessive exact-match anchor text, and spammy profile, forum, and footer links have the potential to actually get your site DROPPED in the search results.
For my contribution to Link Building month, I’ll be focusing on link prospecting, since I spend the majority of my time in that area. This sounds very exciting, right? Right!
Link prospecting is the act of finding websites to establish relationships with in order to get new inbound links, and thus boost your website’s link profile. When prospecting comes into play, us SEOers have already defined the target personas and the content that we’re creating for these personas, as well as outlined the internal goals for our content’s campaign.
So you’re fluent with Raven, Buzzstream, SEOmoz, Majestic, Ontolo, Citation Labs, and some of the other big link building toolsets out there. But what about when you’ve exhausted those resources? Or maybe you’re like us, and your link building campaigns are starting to lean less on classic SEO metrics and more towards social reach and engagement. […]
Welcome to Link Building Month on the Thunder Blog! I’m really excited to kick things off with a post about defining an audience for your linkable asset. Before you can create that next amazing infographic or piece of content, you’re going to want to carefully study your target audience, figure out where they engage with […]