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Max Thomas

Measuring What Matters: What’s the Real ROI of Social Media?

By Max Thomas
Measuring What Matters: What’s the Real ROI of Social Media?

Social media is still grossly misunderstood by marketers and executives. I believe we’ve all seen wide variations in how well a company understands the impact of social media on their marketing and, even more rarely, how intricately social media is tied into search, branding, reputation, perceptions and actual sales. C-Suite Doesn’t Trust Marketing A 2012 […]

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Frank Quattrocchi

Thunder Thoughts: How We Search

By Frank Quattrocchi
Thunder Thoughts: How We Search

In case you haven’t noticed, the theme for our blog last month was “Science of Search.” Throughout April, we explored marketing opportunities with Facebook Open Graph, defined big data and showed how it means big business, pondered the future of search and even created trading cards for our favorite Search Scientists. In a nutshell: We […]

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