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Beth Demmon

Content Marketing vs. Content Strategy (And Why You Need ‘Em)

By Beth Demmon
Content Marketing vs. Content Strategy (And Why You Need ‘Em)

“Content strategy” is a pretty loaded and often misunderstood phrase. It regularly gets thrown around with other buzzwords like “ROI”, “conversion rate”, and “target segment”, but what does it mean? And what on earth is the difference between content marketing and content strategy? Defining content Let’s start by actually defining the word “content”. No, we’re […]

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