What level is your business in the Pokémon showdown? You’re not dreaming—the squad of people circling your house at night is real. Yes. And it’s because Pikachu is in your backyard. The Pokémon GO hype is real – even Yelp has “Poké Stops” now included in their search. And if you aren’t already trying to […]
The number of law firms turning to online legal content marketing is on the rise, and with good reason. The days of getting cases by running an ad in the Yellow Pages are long gone. The competition grows as more firms adopt content marketing strategies. But legal marketing has its own nuances, and if you […]
If you’re in the field of higher education marketing, chances are you’ve noticed some curious changes related to your strategy in recent years. Namely, it just isn’t working anymore. In years past, you relied on traditional marketing tactics like banner ads, e-mail lists, billboards and even radio spots – but today’s audiences glaze right over […]
If you haven’t heard the term “content marketing,” chances are you don’t work in marketing. No longer in its infancy, content marketing (a.k.a., “inbound marketing”) has taken the world of communications by storm and emerged as the preferred – and most effective – way to engage and convert customers. Like it or not, the internet […]
I had the wonderful opportunity to speak with independent book store owners at the American Booksellers Association’s IndieCommerce Institute in Chicago on May 10th, 2016. What an amazing group of people!