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Mike Fogarty

An Unexpected Side Effect of Tweeting

By Mike Fogarty

While compiling reports at the beginning of this month, I came across a few interesting jumps in numbers for one of my clients, an e-commerce site. Looking at Webmaster Tools’ keyword occurrence breakdown, I saw an almost unbelievable jump: the top 20 keywords saw an average increase of 263% in the number of times they appeared within the site. This was quite curious, as there had been no real change in the site architecture or addition of pages to account for such a huge increase in numbers.

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Mike Fogarty

Social Media in Natural Disasters

By Mike Fogarty

Social media is without a doubt changing how we communicate & it has been for sometime. From keeping in contact with friends, interacting with companies, donating to charities, sharing information, consuming media, & getting up to the second news updates from around the world. It was and still is pivotal in the uprising throughout the Middle East as the world get the news nearly instantaneously from those living it.

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Mike Fogarty

Dealing with an Impostor URL

By Mike Fogarty

 So you just found out your new client, who has a new brand & new site, has a fairly big problem with brand name search results: There’s a defamatory 3rd party blog that uses your client’s brand in the url, lets call this "bogusblog.com," & this blog is posing as a ripoff report announcement in order to divert customers from the brand. Upon further investigation you find links in forums that suggest going to the “Credible” competitor’s site after linking to the defamatory blog & making a bogus claim.

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