While compiling reports at the beginning of this month, I came across a few interesting jumps in numbers for one of my clients, an e-commerce site. Looking at Webmaster Tools’ keyword occurrence breakdown, I saw an almost unbelievable jump: the top 20 keywords saw an average increase of 263% in the number of times they appeared within the site. This was quite curious, as there had been no real change in the site architecture or addition of pages to account for such a huge increase in numbers.
Two weeks ago I experienced my first April Fools as an SEO. This year, unlike last year, I knew ahead of time & excitedly kept an eye out for any & all tomfoolery I could find. After spending a decent amount of time through out the day searching, reading & seeing the sheer volume of pranks being pulled across the web.
Social media is without a doubt changing how we communicate & it has been for sometime. From keeping in contact with friends, interacting with companies, donating to charities, sharing information, consuming media, & getting up to the second news updates from around the world. It was and still is pivotal in the uprising throughout the Middle East as the world get the news nearly instantaneously from those living it.
So you just found out your new client, who has a new brand & new site, has a fairly big problem with brand name search results: There’s a defamatory 3rd party blog that uses your client’s brand in the url, lets call this "bogusblog.com," & this blog is posing as a ripoff report announcement in order to divert customers from the brand. Upon further investigation you find links in forums that suggest going to the “Credible” competitor’s site after linking to the defamatory blog & making a bogus claim.