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Bekka Palmer

Tumblr or Google+ vs. Self-Hosted Blogs

By Bekka Palmer

Gary and Bekka (with Kevin moderating) from Thunder SEO discuss the pros and cons of using Tumblr or Google Plus (G+) for your blog content versus using a self-hosted blog such as WordPress or Typepad. They discuss ease of setup, SEO value and links, engagement and hosting control.

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Bekka Palmer

Evergreen Content, which should really be called Deciduous Content

By Bekka Palmer

Last week, I saw Rand Fishkin speak at Interactive Day San Diego about how inbound marketing is an unfair advantage. To be honest, most of the material is not new to me, but he did remind me about some things that we aren’t doing for our clients that we should. One of the easier ones to implement, but too often overlooked is the idea of Evergreen Content.

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Bekka Palmer

More than the sum of their parts: 5 SEO Tools that work better together

By Bekka Palmer

I’ll admit, you can do good SEO without fancy tools. However, when you are at an agency managing multiple SEO accounts and have keywords, links and blog posts flying through your head all day you really need some tools to help with efficiency. I have found a set of tools I work with every day that practically do my job for me. Each of these tools is good all on its own, but together they make a killer SEO combo. 

1. Firefox with a few Add-ons

What is it good for? To find issues with websites & on-page optimization.

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