For my contribution to Link Building month, I’ll be focusing on link prospecting, since I spend the majority of my time in that area. This sounds very exciting, right? Right!
Link prospecting is the act of finding websites to establish relationships with in order to get new inbound links, and thus boost your website’s link profile. When prospecting comes into play, us SEOers have already defined the target personas and the content that we’re creating for these personas, as well as outlined the internal goals for our content’s campaign.
Old Skool vs. The New School
When one refers to guest blogging, most think of a campaign where you’re going out there and asking a website or blog to publish a guest post that you’ve written especially for their site. If you’re able to convince the website owner to add your guest post, then you and your anchor text (define) are set! You’ve got link(s) from their site to yours with your strategically placed keywords ensuring you get an extra vote with the search engines.
Likewise, writing a genius pitch and guest post for a website/blog that you’ve never been in touch with before (aka the web equivalent of cold calling) can land a home run… but I guarantee that (like most things in the link building world) it will be time intensive.
But it’s okay because there’s a different way to approach guest blogging.