It’s not all that uncommon to encounter varying degrees of local search cleanup as part of any campaign. Odds are a business’ name, address and phone number (NAP) has changed for any number of reasons since its establishment. We’ll admit it, we’ve recently moved offices and are still doing our own citation cleanup. While many […]
When it comes to monitoring and reporting on link building, there are many inbound marketing tools that help reflect link building performance. Given the variety of links and ways to share content, it can be difficult to assess link building efforts.