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Leanna Kelly

I Want You to Want Me: How Emotions Play into Content

By Leanna Kelly
I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, […]

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Christin Bailey

Braving the Bounty: Managing & Mastering Big Projects

By Christin Bailey
Braving the Bounty: Managing & Mastering Big Projects

Are you lost in the belly of a big assignment? It happens. Beginning and managing big projects is definitely a challenge but stop panicking and stop trying to find a game plan in a hundred Tolkien-y “every journey begins with a single step” inspirational quotes and let’s get down to business. No matter how unweildy your assignment is–whether in its scope, complexity, […]

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Beth Demmon

Treating (Not Tricking) Your Readers With Quality Content

By Beth Demmon
Treating (Not Tricking) Your Readers With Quality Content

As more and more reports reveal how much human attention spans are continuously waning, advertisers and marketers are forced to up the ante of attention-grabbing tactics any way that they can. This probably isn’t news to anyone, but recently there’s been a backlash (finally!) against these types of aggressive viral marketing, or “clickbait”. Clickbait, it […]

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Beth Demmon

Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

By Beth Demmon
Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy to-do lists with project deadlines and briefs. That’s why for every brilliant creative mind, there has to be a balance of organization and proactive attitude […]

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