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Jose Rivera

Attorney Advertising Guidelines for Online Legal Marketing

By Jose Rivera
Attorney Advertising Guidelines for Online Legal Marketing

To thrive in today’s competitive marketplace, it’s essential that law firms embrace online legal marketing practices. Doing so not only boosts their firm’s visibility, but increases their engagement with potential clients. It’s also important for all legal practices and marketing entities to understand ABA and state rules on lawyer online advertising. Legal marketing practices that […]

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Leanna Kelly

I Want You to Want Me: How Emotions Play into Content

By Leanna Kelly
I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, […]

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Christin Bailey

Braving the Bounty: Managing & Mastering Big Projects

By Christin Bailey
Braving the Bounty: Managing & Mastering Big Projects

Are you lost in the belly of a big assignment? It happens. Beginning and managing big projects is definitely a challenge but stop panicking and stop trying to find a game plan in a hundred Tolkien-y “every journey begins with a single step” inspirational quotes and let’s get down to business. No matter how unweildy your assignment is–whether in its scope, complexity, […]

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Beth Demmon

Treating (Not Tricking) Your Readers With Quality Content

By Beth Demmon
Treating (Not Tricking) Your Readers With Quality Content

As more and more reports reveal how much human attention spans are continuously waning, advertisers and marketers are forced to up the ante of attention-grabbing tactics any way that they can. This probably isn’t news to anyone, but recently there’s been a backlash (finally!) against these types of aggressive viral marketing, or “clickbait”. Clickbait, it […]

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