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Leanna Kelly

5 Digital Marketing Mistakes to Avoid in the New Year

By Leanna Kelly
5 Digital Marketing Mistakes to Avoid in the New Year

Now, more than ever, consumers are ad blocking, skipping commercials, closing out pop-ups. Most ads aren’t seen as valuable content in and of themselves—they’re just in the way of valuable content. There are some notable exceptions. Is it possible for smaller brands to break through the clutter, gain consumer trust, and boost conversions online today? […]

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Tania Hintlian

Why You Should Start Email Marketing Today

By Tania Hintlian
Why You Should Start Email Marketing Today

Many think email has lost its persuasive power to almighty social media. But that couldn’t be further from the truth! Data shows that consumers interact with more brands through email than social media platforms, and that email conversion rates are 17 percent higher than social media. With numbers like that, email is not something you […]

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Monique Pouget

Oh, the Places They’ll Go: 5 Brands Marching to a Different Beat

By Monique Pouget
Oh, the Places They’ll Go: 5 Brands Marching to a Different Beat

In today’s crowded marketplace, brands are begging for our attention in various ways. Whether they have an opinion about #TheDress or an affinity for tweeting like a teenager, brands are fighting hard to stay relevant…and most of them are doing it wrong. However, there are some brands that are standing out amongst their competitors and […]

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Monique Pouget

15 Marketing Trends You Can’t Ignore in 2015

By Monique Pouget
15 Marketing Trends You Can’t Ignore in 2015

The “Best Year Ever” is over soon, but we’re already looking forward to bigger and better things for 2015! From pay-to-play social and the return of print, to semantic markup and time-saving browser extensions, here are 15 trends to look out for in 2015. Note: SlideShare strips links from PDFs, so if you’d like to […]

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