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Tamar Wittenberg

2 Facebook Ad Targeting Techniques You’re Not Using, But Should

By Tamar Wittenberg
2 Facebook Ad Targeting Techniques You’re Not Using, But Should

When it comes to Facebook Ad targeting, the options are truly endless. You can target based on a variety of demographics, including location, age, gender, language, interests, behaviors—even life events including “long distance relationship” or “recently moved”. You can build up a hefty social media audience of 10 million Facebookers or widdle your audience down […]

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Leanna Kelly

5 Digital Marketing Mistakes to Avoid in the New Year

By Leanna Kelly
5 Digital Marketing Mistakes to Avoid in the New Year

Now, more than ever, consumers are ad blocking, skipping commercials, closing out pop-ups. Most ads aren’t seen as valuable content in and of themselves—they’re just in the way of valuable content. There are some notable exceptions. Is it possible for smaller brands to break through the clutter, gain consumer trust, and boost conversions online today? […]

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