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Leanna Kelly

5 Digital Marketing Mistakes to Avoid in the New Year

By Leanna Kelly
5 Digital Marketing Mistakes to Avoid in the New Year

Now, more than ever, consumers are ad blocking, skipping commercials, closing out pop-ups. Most ads aren’t seen as valuable content in and of themselves—they’re just in the way of valuable content. There are some notable exceptions. Is it possible for smaller brands to break through the clutter, gain consumer trust, and boost conversions online today? […]

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Kelly Kauffman

Giving Thanks with Social Media

By Kelly Kauffman
Giving Thanks with Social Media

When brands engage with others on social media, the number of fans or followers can sometimes outweigh the people themselves. We want to build social communities, but do we ever stop and think about why these people are liking or following our brand? Remember, your followers are people who actively choose to connect with your […]

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