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Beth Demmon

Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

By Beth Demmon
Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy to-do lists with project deadlines and briefs. That’s why for every brilliant creative mind, there has to be a balance of organization and proactive attitude […]

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