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Shawn Massie

Great Googly Moogly: Adapting to Changes at Google

By Shawn Massie
Great Googly Moogly: Adapting to Changes at Google

It seems like every week I hear about a new change to Google’s search result pages. Sometimes these are small changes that have no visible effect to my clients, but other times they are huge. From algorithm updates to new features in the search results, Google is constantly evolving and it can be difficult to […]

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Beth Demmon

Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

By Beth Demmon
Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy to-do lists with project deadlines and briefs. That’s why for every brilliant creative mind, there has to be a balance of organization and proactive attitude […]

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