The Huffington Post is worth 20% of The New York Times Company. Is that possible?!

By Max Thomas

The recent sale of The Huffington Post to AOL for $315 million heralds yet another milestone in the shift of news media from traditional to digital channels. Keeping in mind that The Huffington Post is primarily a news blog site, comparing The Huffington Post’s valuation to the market cap of other media companies tells a very interesting story.

This is by no means an in-depth analysis, but a quick comparison shows that The Huffington Post (a single website) is worth 20% (or ?) of the New York Times Company — a conglomerate which includes over 10 major news brands (print and online),, 14 daily newspapers, New England Sports Network, and more, with a current market cap of $1.54 billion — and is worth 88% of McClathy — another media conglomerate of 30 major daily newspapers and 43 non-dailies in 29 markets, and ownership of 14.4% of, 33.3% of and 25.6% of Classified Ventures, with a current market cap of $358 million. In addition, across the board these companies are major and established brands! Huffpost is 6 years old (started in 2005) and, again, one website.

This comes on the heels of Demand Media’s IPO. Today the company has a market cap of $1.54 billion. making it the same size as the New York Times Company and 70% the size of AOL (with a market cap of $2.19 billion).

The following chart and table illustrate the relative size of these traditional and new media companies, plus a short profile overview (pulled from Yahoo!Finance). As the table shows, traditional media has a lot of rethinking to do. Or, is traditional really dead?

Share with Your Colleagues:
Max Thomas

By Max Thomas

Max is a nationally recognized digital marketing specialist who is an expert on search engine optimization and data-driven digital marketing who has spoken at SMX and SMX Advanced, LMA Southeast, LMA Tech in San Francisco, WordCamp and other industry recognized conferences. As the founder and CEO of ThunderActive, Max has lead his team (with offices in San Diego and New York City) to success for clients in legal, real estate, life sciences, consumer goods and new tech. A Columbia undergraduate with a Yale MBA, Max is an Impact Circle Member for The Trevor Project and is an advisor to start-up companies and angel investment networks, including Gaingels and Serval Ventures in New York.

Wanna connect? See you on Twitter or Foursquare.