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Reputation Management – Master List of Branded Websites and Profiles

By Max Thomas

A common strategy for reputation management is to claim profiles and websites that include the target business or person’s name. This increases the number of URLs that the business or person has control over. In addition, it helps prevent competition from claiming these branded profiles and creating false profiles, posting inaccurate or harmful information, or worse (yes, we know these examples from experience working with clients). Lastly, this process also results in valuable branded URLs that can then be “pushed up” (via link building) so that people searching for a business or person’s name will see specific content.

Here’s a snapshot of Google search results for some common branded profiles and websites:

I’ve been getting the question lately of how does someone find all these sites? There’s the familiar ones like Twitter, Yelp, Facebook, Linkedin and other well-known profile sites. And then there’s the profiles that you or your client might already rank for. But typically we’re talking one or two handfuls of sites.

In response, below is an ongoing list I’ve been building that includes common websites and profiles which can be utilized for reputation and brand management. These sites all allow for profiles or listings to be created, and the resulting URLs appear for brand name searches in Google. Again, the focus of this list is on sites that can be claimed using a business or person’s name, and that appear in Google search results for those name searches. This is NOT a comprehensive list of directory sites for local search, or social media profiles, or user generated content sites, etc. As mentioned above, this list is “ongoing” and I’ll update it in a couple of months. In addition, if you have some profiles that you’ve found effective, please let me know and I’ll add those too.

Okay, how to use this list.

Use this list to find websites and profiles that can be claimed for a business or person’s name. Some of the resulting URLs will rank quickly for branded search terms, which will be good candidates for “pushing up”. Depending on your particular strategy and reputation management goal, there’s a lot to choose from. Of course, the best rule of thumb for building a solid reputation management foundation is to claim them all.

So, let’s get to the list.

The sites are grouped according to type: Directories/Review Sites, Social Media Profiles, Press Release Sites, Video, Job Search Sites, User Generated Content Sites, Location Based Services, Coupon Sites and Other.  The sites listed are general in nature. There are many industry-specific directories (such as real estate, finance, insurance, lawyers, etc.) which are not addressed here. (Note to self: Those might be good content for future posts.)

Each site is evaluated according to five parameters:

1) Biz Name – This applies if the site or profile accepts business names. This is true for the majority of the directories. Here, business name includes a person’s name if that is their business name.

2) Personal – This applies if the site or profile accepts person listings, separate from business names that use a person’s name (as described above), hence “personal” name. Some sites are listed twice as the Business URL differs from the Personal URL (Facebook and Flickr being good examples).

3) Title – This indicates if the profile URL in Google search results includes the name in the Title.

4) Desc – This indicates if the URL in Google search results includes the name in the Description. This isn’t necessarily the Description Tag of the page as Google may pull its Description lines from the Desc Tag or from other content on the page. I’ve indicated under Notes some instances where the name needs to be used in the listing in order for it to show in Description lines on Google.

5) URL – This indicates if the profile URL includes the name.

Given the relative strength of the domains for each of these sites, Google does not treat these equally. Within each site category (e.g., Directories, Social Media Profiles, etc.), they are generally organized with the more significant sites at the top.

Have fun! (Oh yeah, please let me know if you find any mistakes. Thanks!)

Biz Name Personal Title Desc URL Notes
Directories/Review Sites
maps.google.com x x Shows as “Place page” in Google.com search results, along with business address, phone and other information (if available from listing)
local.yahoo.com x x x x
yelp.com x x x x Pulls from History
merchantcircle.com x x x x Pulls from Reviews
insiderpages.com x x x x x
manta.com x x x x
jigsaw.com x x x x x
citysearch.com x x x x Citysearch seems to pull into Desc Tag “<Company Name> in <City>. Come to Citysearch(r)…” This is from setup.
superpages.com x x x x
bbb.org x x x x x
mojopages.com x x x x Also populates other directories and directories on news sites.
local.botw.org x x x x
yellowbot.com x x x x
judysbook.com x x x x
angieslist.com x x x x
kudzu.com x x x x
yellowpages.com x x x x
corporationwiki.com x x x x
activerain.com x x x Real Estate
classmates.com x x x
incredibleagents.com x x x x Real Estate
backpage.com x x x x Job postings
about.com x x x x x Partial name in URL. Full name in Title and Desc Tag.
venturebeatprofiles.com x x x x Also populates Sparksunwired.com
ezoomit.com x x x x x
investing.businessweek.com x x x x - Not sure how to get listed in Bloomberg data.
hotfrog.com x x x x
livestrong.com x x x x x
b2byellowpages.com x x x x
dexknows.com x x x x
idoget.biz x x x x They have a Dating section which might provide personal profiles but have not used.
start.cortera.com x x x
cityvoter.com x x x x
yellowpages.lycos.com x x x x
serviceslisted.com x x x x x
2findlocal.com x x x x
123people.com x x x x Can also get Business Name listed in description (must be tied to Name)
localsearch.com x x x x x
bwd.org x x x -
upstring.com x x x x
radaris.com x x x x Pulls in data from multiple sources, including Linkedin. Also pulls in Business Name data into Description – Pulls from Title, Current, Past and Education from LI.
incompany.com x x x x
businessdirectory.bizjournals.com x x x x
tupalos.com x x x x
city-data.com x x x x
local.com x x x x
bizwiki.com x x x x
yellowpages.aol.com x x x x Pulls from Yellowpages.com
centerd.com x x x x
Biz Name
Personal
Title Desc URL Notes
Social Media Profiles
Twitter.com x x x x x For URL, use entire name in URL. Can you partial name in URL and full name in profile title; this results in full name showing in Title and Desc Tag.
facebook.com/pages x x x x Claim custom fan page name to get full name (or variation) in URL.
facebook.com/people x x x x
linkedin.com x x x x x
google.com/profiles x x x x Name in URL depends on profile user name.
ja-jp.facebook.com x x x x x This is the Japanese Facebook but it works for English names and indexes in US Google.com
quora.com x x x x
formspring.me x x x x

Biz Name
Personal Title Desc
URL Notes
Press Release Sites
1888pressrelease.com x x x x x Use target name in press release title, excerpt and copy
24-7pressrelease.com x x x x x Same
prleap.com x x x x - Same
free-press-release.com x x x x x Same
pr.com x x x x - Same
prlog.com x x x x x Same
mynewsdesk.com x x x x x Most likely picks up from PItchengine.com.
pitchengine.com x x x - x Same
prsync.com x x x x x Same
Biz Name
Personal
Title Desc
URL
Notes
Video
Youtube.com x x x x - Use target name in video title and description. YT channel setup using target name shows in Google searches.
Filestube.com x x x x x Use target name in video title and description.
Job Search Sites
Simplyhired.com x x x x Apparently creates cached “search” page given recent searches; pulls in data from Career Builder and other job sites.
jobing.com x x x
Biz Name Personal Title Desc URL Notes
UGC
xxx.wordpress.com  x  x  x  x  x  Full name (or variation) in subdomain.
xxx.blogspot.com x x x x x Full name (or variation) in subdomain.
xxx.posterous.com x x x x x Full name (or variation) in subdomain.
xxx.tumblr.com x x x x x Full name (or variation) in subdomain.
squidoo.com x x x x x
flickr.com x x x x
flickr.com x x x Separated out Business from Personal since Personal settings allow name to be removed from URL.
slideshare.net x x x x x Use Full Name in presentation title. Also pulls profile name into presentation URL.
ning.com x x x x Full name (or variation) in subdomain. Ning lends itself best to social groups (which can be organized around a business) but a business can setup a profile.
Biz Name Personal Title Desc URL Notes
Location Based Services
foursquare.com x x x
gowalla.com x x
Biz Name Personal Title Desc URL Notes
Coupon Sites
tjoos.com x x x x
buxr.com x x x x
retailmenot.com x x x x
savings.com x x x x
dealplumber.com x x x
Biz Name Personal Title Desc URL Notes
Other
amazon.com/author-profile x x x x If an author with books for sale on Amazon.com
wikipedia.org x x x x x Requires wiki article approval.
wuhtevah.chitgoks.com x x x x x

 

Max Thomas

Max Thomas is ThunderActive’s founder. He loves new ideas, laughing, shoes, personal style, and art.

Wanna connect? See you on Twitter or Foursquare.

  • http://www.keynote-speaker-motivational.com Motivational Speaker Garrison Wynn

    Thank you for all the work you put into this list. We are just beginning reputation management at our company and find this information to be extremely valuable!