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Beth Demmon

Treating (Not Tricking) Your Readers With Quality Content

By Beth Demmon
Treating (Not Tricking) Your Readers With Quality Content

As more and more reports reveal how much human attention spans are continuously waning, advertisers and marketers are forced to up the ante of attention-grabbing tactics any way that they can. This probably isn’t news to anyone, but recently there’s been a backlash (finally!) against these types of aggressive viral marketing, or “clickbait”. Clickbait, it […]

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Monique Pouget

Be The Change: 30+ Interactive Marketing Resources

By Monique Pouget
Be The Change: 30+ Interactive Marketing Resources

Let’s face it: There’s a lot of CRAP out there in the interactive marketing space. Given the Internet’s low barriers to entry, anyone can publish content on the web and claim to be a seasoned expert. In our space, things also have the tendency to evolve really quickly, and ignorance ≠ bliss in this situation. Unfortunately, that […]

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