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Beth Demmon

Establishing Relationships in a [Mostly] Virtual World

By Beth Demmon
Establishing Relationships in a [Mostly] Virtual World

It’s a mad, mad, mad, mad world and one that’s inching—let’s face it, sprinting—ever towards a truly global online existence. As it becomes increasingly more common to work with people from all over the world rather than just the coworkers that happen to sit closest to your cubicle, it’s hard to replace the tried-and-true face-to-face […]

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Beth Demmon

Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

By Beth Demmon
Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy to-do lists with project deadlines and briefs. That’s why for every brilliant creative mind, there has to be a balance of organization and proactive attitude […]

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