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Beth Demmon

Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

By Beth Demmon
Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy to-do lists with project deadlines and briefs. That’s why for every brilliant creative mind, there has to be a balance of organization and proactive attitude […]

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Beth Demmon

Content Marketing vs. Content Strategy (And Why You Need ‘Em)

By Beth Demmon
Content Marketing vs. Content Strategy (And Why You Need ‘Em)

“Content strategy” is a pretty loaded and often misunderstood phrase. It regularly gets thrown around with other buzzwords like “ROI”, “conversion rate”, and “target segment”, but what does it mean? And what on earth is the difference between content marketing and content strategy? Defining content Let’s start by actually defining the word “content”. No, we’re […]

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Monique Pouget

Nature vs. Nurture: Finding & Keeping the Best Content Creators

By Monique Pouget
Nature vs. Nurture: Finding & Keeping the Best Content Creators

Most of our campaigns have always included some sort of content component, be it optimized site pages, blog posts or more recently, copy for Facebook Ads and special social media promotions. But lately, content has become the anchor to every campaign. It’s how we grow relationships and where we showcase expertise to customers. Content gives […]

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