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Beth Demmon

Treating (Not Tricking) Your Readers With Quality Content

By Beth Demmon
Treating (Not Tricking) Your Readers With Quality Content

As more and more reports reveal how much human attention spans are continuously waning, advertisers and marketers are forced to up the ante of attention-grabbing tactics any way that they can. This probably isn’t news to anyone, but recently there’s been a backlash (finally!) against these types of aggressive viral marketing, or “clickbait”. Clickbait, it […]

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Beth Demmon

Establishing Relationships in a [Mostly] Virtual World

By Beth Demmon
Establishing Relationships in a [Mostly] Virtual World

It’s a mad, mad, mad, mad world and one that’s inching—let’s face it, sprinting—ever towards a truly global online existence. As it becomes increasingly more common to work with people from all over the world rather than just the coworkers that happen to sit closest to your cubicle, it’s hard to replace the tried-and-true face-to-face […]

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Beth Demmon

Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

By Beth Demmon
Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy to-do lists with project deadlines and briefs. That’s why for every brilliant creative mind, there has to be a balance of organization and proactive attitude […]

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