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Monique Pouget

Staying Ahead of the Curve: 5 Online Marketing Trends to Watch in 2013

By Monique Pouget
Staying Ahead of the Curve: 5 Online Marketing Trends to Watch in 2013

After a very successful year on the Thunder Blog, we wanted to take some time to think about trends for 2013. With the help of Monique and Shawn, we pulled together some predictions for the new year, and we think you’ll agree that the best is yet to come. Have your own online marketing trend […]

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Max Thomas

Lead Tracking: Setting up Google Analytics for Smart Tracking of Form Submits

By Max Thomas

We’ve all faced the question of whether an online campaign is "really" working. Or, another version of the same question is "What is the campaign’s ROI?" With the exception of ecommerce sites, most companies determine whether or not a campaign is working (or ROI) based on how many leads are generated. By "leads," I mean phone calls or form submisssions.

We get this question enough that I’m going to devote several posts to how to track non-ecommerce leads. In this post I’ll focus on form submissions.

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