After a very successful year on the Thunder Blog, we wanted to take some time to think about trends for 2013. With the help of Monique and Shawn, we pulled together some predictions for the new year, and we think you’ll agree that the best is yet to come. Have your own online marketing trend […]
Beautifully designed websites can surely impress, but do they convert? Does a clean and informative page increase the possibility of online sales for a company? Well it certainly doesn’t hurt, but the real question is if it’s converting at the highest rate possible. How do you know if your site’s current design isn’t limiting your […]
These days, a good website is more important than a brick and mortar store, because it connects you with more than 2,267,233,742 web users in the world, while a store can only bring you a limited amount of customers. Therefore, a company must invest its money and time into developing a visually pleasing, functional and […]
“It’s not what you know, it’s who you know”. I’m still deciding how much merit this saying has as I grow professionally, but the fact remains that it doesn’t hurt to have friends in the right places. Any marketing campaign, link request or blogger outreach comes easier when you know someone. With that in mind, […]
We’ve all faced the question of whether an online campaign is "really" working. Or, another version of the same question is "What is the campaign’s ROI?" With the exception of ecommerce sites, most companies determine whether or not a campaign is working (or ROI) based on how many leads are generated. By "leads," I mean phone calls or form submisssions.
We get this question enough that I’m going to devote several posts to how to track non-ecommerce leads. In this post I’ll focus on form submissions.