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Kelly Kauffman

Giving Thanks with Social Media

By Kelly Kauffman
Giving Thanks with Social Media

When brands engage with others on social media, the number of fans or followers can sometimes outweigh the people themselves. We want to build social communities, but do we ever stop and think about why these people are liking or following our brand? Remember, your followers are people who actively choose to connect with your […]

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Ashley Ward

Haters Gonna Hate: Responding to Negative Social Feedback

By Ashley Ward
Haters Gonna Hate: Responding to Negative Social Feedback

Social media pages give you the option to like, favorite, retweet, share, and +1 posts you enjoy. With all of these positive options, you’d think it would be impossible to ever receive negative feedback, right? Wrong. Although Facebook hasn’t released a “dislike” button yet, fans still find ways to express their negative opinions in comments, reviews […]

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