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Daniel Maxwell

Optimized Google AdWords Campaign: 6 Tips and Tricks

By Daniel Maxwell
Optimized Google AdWords Campaign: 6 Tips and Tricks

Google AdWords is changing almost every day, giving greater power and control over campaigns than ever before. If you’re not paying attention and optimizing your Google Adwords campaign, you may be missing out on these benefits: Serving ads quicker to potential leads Higher ad ranking Lower CPC costs Unfortunately, an optimized Google AdWords campaign doesn’t […]

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Max Thomas

Optimizing Keywords to Target Customers

By Max Thomas

As most of my colleagues know, I’m a lover of tracking – especially when it comes to SEO. Yes, we track changes in search engine (SE) rankings, inbound links, etc. but we also like to track referring search engine traffic and how a site is found. Why? Because this tells us if we’re increasing the […]

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