As of today, there is a great deal changing over at Google. In this presentation to the awesome SEM San Diego Meetup I give a quick overview of what’s happening with Google search results, some observations about where things are headed and what business owners can do now. It’s organized by: Google SERP Changes – […]
Reading Dr. Pete’s epic post on 101 Knowledge Graph answer box queries, as well as his post on when the Knowledge Graph exploded, I was excited. Naturally, I jumped on my computer and tried out some Knowledge Graph (KG) searches of my own. It didn’t take long for a string of questions to pop in […]
When we first started brainstorming content for our “Science of Search” month, I couldn’t stop thinking about the scientists that made these analyses and strategies possible. Without them, we’d just have a whole lot of data with little interpretation, which would be pretty disappointing. Thankfully, we have plenty of super smart Scientists of Search that […]
After a very successful year on the Thunder Blog, we wanted to take some time to think about trends for 2013. With the help of Monique and Shawn, we pulled together some predictions for the new year, and we think you’ll agree that the best is yet to come. Have your own online marketing trend […]
hCard microformat is not it’s own programming language, rather, it’s HTML that is appended to certain snippets of information to tell computers “Hey this is a person’s name,” or other commonly published attributes such as an address, review, event, blog post, or phone number. An hCard is technically a virtual business card for a particular person, but for local search you can use it to denote a business location.