This month, Gary, Monique and Max traveled up to San Jose to take SMX West 2012 by a storm! On Day 3, all aforementioned Thunder Cats presented invaluable tips, tricks, tactics and tools (and other words that start with “t”) to an audience of knowledgable search marketing peers. It was an honor to speak at an amazing conference like SMX, and you can view and download each of their decks below. Keep up with us on Twitter and the blog to see where we speak next!
Gary Magnone – The “New” Killer Content
Since the release of Google’s Panda update, the internet community now has a pretty good idea of Google’s view of quality content. But what really is quality content? How do you get quality content? And shouldn’t you have been creating quality content all along? My presentation for SMX West 2012 dives deep into a methodology and several tools for creating killer content that both satisfies visitor needs and accomplishes the goals that your website has set out to achieve.
Monique Pouget – Justifying The Investment: Analytics for Social Media
Social Media ROI is always a hot topic in the search marketing industry, and for good reasons. Showing results from our marketing efforts not only helps determine if our client’s money was well spent, but also shapes our future social media strategies. At Thunder, we’ve worked on a variety of campaigns for both small, hyper-local businesses and big brands, and based on my experience, showing ROI for the client based on these social strategies is critical. Following outlines my presentation on how to demonstrate Social Media ROI, establishing KPIs, and the tools to track these metrics. Please feel free to tweet me @MoniqueTheGeek if you have any feedback or comments!
Max Thomas - Life In A [Not Provided] World
Relax, (not provided) data is not the end of the world. See my presentation from SMX West 2012 on “Life In a [not provided]” World, in which I offer some work-a-rounds and alternative approaches within Google Analytics to keyword data and branded vs. non-branded search metrics, along with some custom segment suggestions and a quick look at mobile data, which mostly does not include (not provided).
Following is a link to the excel spreadsheet I developed for calculating and tracking non-branded search ratios, given (not provided) data, for specific landing pages within a site. The workbook also includes instructions. Please comment any questions below or tweet me @thundermax. This really is a changing landscape so I welcome new insights and other approaches.
(Not Provided) Excel Spreadsheet: http://bit.ly/Aaoc31