Retail & Ecommerce
Like all digital marketing, retail campaigns involve a deft mix of organic search, paid search, social media, content and analytics and more analytics. Retail in particular requires special attention to technical SEO and structural website considerations.
Channel selection is important to make sure the campaign is targeting the right audience demographically. Today’s robust tools and data tracking by Google, Facebook and other platforms provide a tsunami of data. Getting through the static to the pieces important to growing your business is our business.
Today’s social media reach is a marketing dream but managing all the platforms that need fresh, innovative content on demand is a business owner’s nightmare. Here are just a few channels that might work for you but need daily to weekly attention.
- Twitter Ads
- Instagram Ad
- Pinterst Ads
- Polyvore Ad
- Linkedin Ads
- Your blog of course
- Google Maps (Local)
- Google for organic search
- Google Adwords
- Remarketing / Display Networks
- Directories that feed search results
Mastering best practices for for retail and ecommerce for each of these channels if time-intensive and ever-changing. See below for case studies of the work we’ve done to build online customer bases around retail brands and their products. Let us know if we can help you with your internal marketing needs!