Content is Still King… and a Key Variable in Driving Traffic
Search engines are becoming more efficient at recognizing low quality content. As the digital realm continues to evolve, so does the direction of content marketing. People today have access to more information than ever before. Audiences are demanding better content. Cutting through the noise is one thing, placement of your content in front of the right community at the right time is another.
Is it time for your business to revamp the company blog? Our content specialists produce content that your audience will love, read, and share. There’s a fine line between spamming your followers’ news feed and posting magnetic content that ultimately drives sales. Let us worry about these things while you get back to running the business.
Our Approach is an Innovative Content Strategy
Before we create killer content, we first need to understand who it is we are targeting. Oftentimes, businesses may overlook certain communities and under-value upcoming ones. In today’s hyper-connected world, sifting out your ideal customer requires a strategic approach. It’s important to know where they online shop, how they get their news, and which social media platform they are most active on. Questions such as these help tap into the mind of your next customer or client.
Content strategies are more than just writing and scheduling posts. A powerful content roadmap ensures your message is consistent, compelling, and placed within the proper channel.
Our content strategies include persona development, content audits, and messaging and voicing documents to make sure you are targeting the optimal audience with the right content. Our agency has a solid understanding about the type of content that motivates audiences and persuades action for both B2B or B2C campaigns.