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Strategy

Creating Game Plans for Tomorrow

Today, it’s imperative for businesses to have a cohesive interactive marketing strategy. Did you know that roughly 50% of organizations conduct their digital marketing efforts without a defined strategy? Imagine nearly half of all businesses wasting hours posting without a  purpose and blogging just because it’s what everyone else is doing. ThunderActive can showcase your organization’s offering in such a way that it creates opportunities while also satisfying the needs of your market.

A cohesive, online marketing strategy utilizes various aspects of digital marketing to propel an organization towards their goals. One thing is for certain, no tactic should be performed in isolation. Social, search, content; it all works together and takes expert knowledge to coordinate a strategy. We have the experience you’re looking for.

We’ve found it’s essential to start with our Benchmark Report. This gap analysis report includes:

  • Website Audit
  • Keyword Research
  • Competitive Analysis
  • 301 & Other Errors

Our agency has experience in co-operative development of digital marketing strategies for businesses in e-commerce, real estate and legal industries. We leverage data and analytics to create tailored game plans that are specific to your organization’s goals.

Website Audit

We begin by reviewing your site not as a user, but from the perspective of search engine algorithms. This SEO based audit helps navigate our clients towards digital success by discover what is missing, gives insight to performance and noting relevant technical issues that may be affecting your online ranking.

Keyword Research

As one of the most fundamental aspects of SEO, keyword research is vital to your business’s searchability. After all, it’s how your next customer finds you online. By analyzing your business goals against your desired keywords, we can understand how easy or difficult your SEO objectives are. Once these terms have been identified, we intelligently place them throughout your website so search engines can match these terms with the search queries.

Competitive Analysis

One of the highly sought features of our Benchmark Report is the Competitive Analysis. We dissect the channels and platforms (focusing on social media) your competitor broadcasts through so you can understand where you are being left behind or where you are leading the pack. This insight provides a clear understanding of what your digital marketing strategy should accomplish.

301 & Other Errors

Small errors on the code level can have Google robots skipping over vital content, links and keywords on your site. Our team will review and monitor your new site for 30 days to ensure that you don’t have broken links, server errors or other complications keeping traffic from your door.

At ThunderActive, all our projects start with this Discovery project.

Start with a Custom Benchmark Report