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Content Marketing Strategies: Making the Most of Influencer Marketing

How do you speak authoritatively about one neighborhood in one city on the other side of the country? This is the challenge thunderactive faces when we write and market content for the upscale apartment communities that make up a large chunk of our client work. Forming a content marketing strategy for these clients can feel like [...]

Inbound Marketing Basics: What is the Buyer’s Journey?

It’s never been a better time to be a consumer. Technology makes it easier than ever for people to compare their options and decide where to spend their money. The power lies with the consumer, and modern marketers need to understand that. They need to understand the buyer’s journey. Stages of the Buyer’s Journey Understanding the [...]

4 Steps to Creating Effective Buyer Personas

Raise your hand if you use buyer personas in your online marketing plan. Keep your hand raised if you used actual data to create those buyer personas. If your hand is still up, congratulations! You’re way ahead of the curve. According to the author of The Buyer Persona Manifesto, Adele Revella, the majority of buyer personas miss their [...]

By | July 22nd, 2016|Inbound Content Marketing, Persona Development|

Pokémon GO Can Help Your Business Catch ‘Em All!

What level is your business in the Pokémon showdown? You’re not dreaming—the squad of people circling your house at night is real. Yes. And it’s because Pikachu is in your backyard. The Pokémon GO hype is real - even Yelp has “Poké Stops” now included in their search. And if you aren’t already trying to catch [...]

By | July 19th, 2016|Outreach|

6 Musts for Legal Content Marketing

The number of law firms turning to online legal content marketing is on the rise, and with good reason. The days of getting cases by running an ad in the Yellow Pages are long gone. The competition grows as more firms adopt content marketing strategies. But legal marketing has its own nuances, and if you craft [...]

By | July 12th, 2016|Inbound Content Marketing, Legal Content Marketing|

5 Ways Higher Education Institutions Can Boost Student Enrollment With Content Marketing

If you’re in the field of higher education marketing, chances are you’ve noticed some curious changes related to your strategy in recent years. Namely, it just isn’t working anymore. In years past, you relied on traditional marketing tactics like banner ads, e-mail lists, billboards and even radio spots - but today’s audiences glaze right over these [...]

By | July 7th, 2016|Higher Education Content Marketing|

4 Higher Education Institutions That Are Rocking Higher Education Content Marketing

If you haven’t heard the term “content marketing,” chances are you don’t work in marketing. No longer in its infancy, content marketing (a.k.a., “inbound marketing”) has taken the world of communications by storm and emerged as the preferred - and most effective - way to engage and convert customers. Like it or not, the internet now [...]

By | July 7th, 2016|Higher Education Content Marketing|

Local Search for Indie Bookshops

I had the wonderful opportunity to speak with independent bookstore owners at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th, 2016. What an amazing group of people! I love to read books (on paper!) and I seek out local book stores wherever I go. I live in NYC and I'm fortunate to have [...]

By | July 6th, 2016|Max Thomas: Fresh Perspectives|

Google Trends for Effective Legal Marketing in 8 Easy Steps: Part 2

This is a 2-part series. Read the first part here. Google Trends is an extraordinary tool for legal content marketers. It can be used to see quickly what topic or query is trending at nearly any given time and in nearly any location in the world. […]

Google Trends for Effective Legal Marketing in 8 Easy Steps: Part 1

Google Trends is an extraordinary tool for legal content marketers. It can be used to see quickly what topic or query is trending at nearly any given time and in nearly any location in the world. […]