Interactive Marketing

5 Digital Marketing Mistakes to Avoid in the New Year

Now, more than ever, consumers are ad blocking, skipping commercials, closing out pop-ups. Most ads aren’t seen as valuable content in and of themselves—they’re just in the way of valuable content. There are some notable exceptions. Is it possible for smaller brands to break through the clutter, gain consumer trust, and boost conversions online today? The [...]

Five Tweet-Worthy Lessons From Interactive Day San Diego 2015

Interactive marketing may not be as big in SD yet as it is in NYC, but last week it was big enough to draw in some incredible speakers and thousands of smart industry professionals at Interactive Day San Diego. This year, I decided to volunteer so I could get some behind-the-scenes action, sit in on amazing [...]

Why You Should Start Email Marketing Today

Many think email has lost its persuasive power to almighty social media. But that couldn’t be further from the truth! Data shows that consumers interact with more brands through email than social media platforms, and that email conversion rates are 17 percent higher than social media. With numbers like that, email is not something you want [...]

Oh, the Places They’ll Go: 5 Brands Marching to a Different Beat

In today’s crowded marketplace, brands are begging for our attention in various ways. Whether they have an opinion about #TheDress or an affinity for tweeting like a teenager, brands are fighting hard to stay relevant...and most of them are doing it wrong. However, there are some brands that are standing out amongst their competitors and pushing [...]

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