Blog

Legal Marketing Association Conference: 5 Lessons & 3 Tips

ThunderActive recently attended the 2016 Legal Marketing Association Annual Conference (also abbreviated as LMA16) to learn the latest and best about legal marketing. It was both enlightening to hear about the latest online legal marketing trends, and incredibly empowering to exchange experiences and learn from one another’s case studies. This grand event was held at the [...]

By | May 3rd, 2016|Events, Legal Content Marketing|

Win a Ticket to the LMA Conference 2016

The Legal Marketing Association’s annual conference is fast approaching—are you going? If the answer is no, you may want to rethink your plans. thunderactive is giving away tickets for LMA 2016, valued at $1,895 apiece. And no, you do not have to be a pre-existing LMA member to use the ticket. Enter today to to win [...]

By | April 1st, 2016|Events|

Two Facebook Ad Targeting Techniques You’re Not Using, But Should

When it comes to Facebook Ad targeting, the options are truly endless. You can target based on a variety of demographics, including location, age, gender, language, interests, behaviors—even life events including “long distance relationship” or “recently moved”. You can build up a hefty social media audience of 10 million Facebookers or widdle your audience down to [...]

By | March 10th, 2016|SEM, Social Media|

Game Changing Updates for Google AdWords

In the beginning of January 2016, Google struck with the Panda core algorithm update. Next, we saw major updates on Google AdWords. You might have noticed one of the biggest changes for AdWords—desktop search results no longer show text ads in the right sidebar. Instead, they appear only on the top of the display above the [...]

By | March 7th, 2016|Google AdWords, Local Search Strategy, SEO Strategy|

How Guest Bloggers Can Build and Engage your Audience

“My sponsor always says recovery isn’t for people that want it or people who need it,” Mike’s story begins. “It’s for people who do it.” Mike is a recovering heroin addict who shared his journey to recovery in an intimate essay for a thunderactive client. His heartfelt narrative struck a chord with readers on social media, drawing [...]

By | March 1st, 2016|Content Marketing Strategy, Outreach, Social Media|

5 Keys to a Winning Real Estate SEO Audit

The game has changed when it comes to creating real estate SEO audit for clients. Keyword Planner screenshots and random buckets of keyword suggestions for metadata just don’t cut it anymore. Agency-quality real estate SEO audit reports must be thorough and easily digestible. They should include actionable items for the client with a priority list for [...]

By | February 25th, 2016|Multi-Family Apartment Content Marketing, SEO Strategy|

How Strategic Design Can Turn Website Visitors into Leads

Most companies spend the majority of their resources on getting people to their website. But this is only half of the equation. Once a potential client or customer visits your site, what’s next? How do you motivate them to take time out of their busy schedule to contact your team? An effective website design is an [...]

By | February 23rd, 2016|Design|

4 Reasons Why Blogging Makes Good Business Sense

Blogging may have already earned a bad rep among business owners. Perhaps it's because blogs have become associated with useless information and gossip. Maybe it's simply because everybody and their brother is blogging. But blogging doesn't have to be all useless information and gossip. In fact, it doesn't even need to be called a blog. This [...]

By | February 16th, 2016|Content Marketing Strategy|

Optimized Google AdWords Campaign: 6 Tips and Tricks

Google AdWords is changing almost every day, giving greater power and control over campaigns than ever before. If you’re not paying attention and optimizing your Google Adwords campaign, you may be missing out on these benefits: Serving ads quicker to potential leads Higher ad ranking Lower CPC costs Unfortunately, an optimized Google AdWords campaign doesn’t happen [...]

By | February 11th, 2016|Google AdWords, SEO Strategy|

Attorney Advertising Guidelines for Online Legal Marketing

To thrive in today’s competitive marketplace, it’s essential that law firms embrace online legal marketing practices. Doing so not only boosts their firm’s visibility, but increases their engagement with potential clients. It’s also important for all legal practices and marketing entities to understand ABA and state rules on lawyer online advertising. Legal marketing practices that [...]

By | February 9th, 2016|Content Marketing Strategy, Legal Content Marketing|