Blog

4 Higher Education Institutions That Are Rocking Higher Education Content Marketing

If you haven’t heard the term “content marketing,” chances are you don’t work in marketing. No longer in its infancy, content marketing (a.k.a., “inbound marketing”) has taken the world of communications by storm and emerged as the preferred - and most effective - way to engage and convert customers. Like it or not, the internet now [...]

Local Search for Indie Bookshops

I had the wonderful opportunity to speak with independent bookstore owners at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th, 2016. What an amazing group of people! I love to read books (on paper!) and I seek out local book stores wherever I go. I live in NYC and I'm fortunate to have [...]

Google Trends for Effective Legal Marketing in 8 Easy Steps: Part 2

This is a 2-part series. Read the first part here. Google Trends is an extraordinary tool for legal content marketers. It can be used to see quickly what topic or query is trending at nearly any given time and in nearly any location in the world. […]

Google Trends for Effective Legal Marketing in 8 Easy Steps: Part 1

Google Trends is an extraordinary tool for legal content marketers. It can be used to see quickly what topic or query is trending at nearly any given time and in nearly any location in the world. […]

Legal Marketing Association Conference: 5 Lessons & 3 Tips

ThunderActive recently attended the 2016 Legal Marketing Association Annual Conference (also abbreviated as LMA16) to learn the latest and best about legal marketing. It was both enlightening to hear about the latest online legal marketing trends, and incredibly empowering to exchange experiences and learn from one another’s case studies. This grand event was held at the [...]

Events, Legal Content Marketing|

Win a Ticket to the LMA Conference 2016

The Legal Marketing Association’s annual conference is fast approaching—are you going? If the answer is no, you may want to rethink your plans. thunderactive is giving away tickets for LMA 2016, valued at $1,895 apiece. And no, you do not have to be a pre-existing LMA member to use the ticket. Enter today to to win [...]

Events|

Two Facebook Ad Targeting Techniques You’re Not Using, But Should

When it comes to Facebook Ad targeting, the options are truly endless. You can target based on a variety of demographics, including location, age, gender, language, interests, behaviors—even life events including “long distance relationship” or “recently moved”. You can build up a hefty social media audience of 10 million Facebookers or widdle your audience down to [...]

SEM, Social Media|

Game Changing Updates for Google AdWords

In the beginning of January 2016, Google struck with the Panda core algorithm update. Next, we saw major updates on Google AdWords. You might have noticed one of the biggest changes for AdWords—desktop search results no longer show text ads in the right sidebar. Instead, they appear only on the top of the display above the [...]

How Guest Bloggers Can Build and Engage your Audience

“My sponsor always says recovery isn’t for people that want it or people who need it,” Mike’s story begins. “It’s for people who do it.” Mike is a recovering heroin addict who shared his journey to recovery in an intimate essay for a thunderactive client. His heartfelt narrative struck a chord with readers on social media, drawing [...]

5 Keys to a Winning Real Estate SEO Audit

The game has changed when it comes to creating real estate SEO audit for clients. Keyword Planner screenshots and random buckets of keyword suggestions for metadata just don’t cut it anymore. Agency-quality real estate SEO audit reports must be thorough and easily digestible. They should include actionable items for the client with a priority list for [...]