From Online Dating to an IRL Relationship: Marketing Your Multifamily Apartment Community

With Valentine’s Day right around the corner, love is undoubtedly in the air. While we typically think of this holiday as a reason for displaying how much we love our significant others (or an excuse to hang out with our friends and toast to no longer being with the jerks who used to hold us back) [...]

By | February 13th, 2015|Multi-Family Apartment Content Marketing, Social Media|

I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, Dao [...]

By | February 4th, 2015|Content Marketing Strategy, Email Marketing, Persona Development|

SEO Best Practices at LMA Midwest

On March 12, ThunderActive is making its triumphant return to the Legal Marketing Association (LMA)! We'll be sharing our Dating Game-inspired presentation about SEO best practices and strategies that are important to the legal marketing community at the Midwest Chapter with our colleague Erika Ritzer from Greenfield/Belser. In St. Louis, Director of Search Shawn Massie will move [...]

By | January 30th, 2015|Events, Legal Content Marketing, SEO Strategy|

6 Skills Every Social Media Specialist Should Harvest

Almost all social media specialists can agree that they’ve been called “the guy/girl who gets paid to tweet” at least once in their careers. Social media specialists have more in common than just a love for all things #social. Here are 6 skills all social media specialists should harvest. Be Passionate A key part of being [...]

By | November 6th, 2014|Social Media|

Evaluating Campaign Success with UTM Parameters

In a world full of endless data and information, it’s sometimes difficult to wrap our heads around measuring what matters. Clearly, Albert was onto something.     Image: The Lepolas For a free tool, Google Analytics (GA) is pretty magical. With little to no setup, you can quickly see which channels are sending you the most [...]

By | May 22nd, 2013|Social Media|