content marketing

Pump Up the Jams – How to Leverage Spotify In Your Marketing Strategy

You’ve mastered Facebook, Twitter, and Pinterest, but you want to stand out in a sea of branded social media. How do you go where no brand has gone before? With millions of engaged customers, using Spotify in your marketing strategy is the next step for you to blend music and social sharing. It’s time to crank [...]

Social Media|

I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, Dao [...]