content strategy

4 Reasons Why Blogging Makes Good Business Sense

Blogging may have already earned a bad rep among business owners. Perhaps it's because blogs have become associated with useless information and gossip. Maybe it's simply because everybody and their brother is blogging. But blogging doesn't have to be all useless information and gossip. In fact, it doesn't even need to be called a blog. This [...]

Pump Up the Jams – How to Leverage Spotify In Your Marketing Strategy

You’ve mastered Facebook, Twitter, and Pinterest, but you want to stand out in a sea of branded social media. How do you go where no brand has gone before? With millions of engaged customers, using Spotify in your marketing strategy is the next step for you to blend music and social sharing. It’s time to crank [...]

Social Media|

Oh, the Places They’ll Go: 5 Brands Marching to a Different Beat

In today’s crowded marketplace, brands are begging for our attention in various ways. Whether they have an opinion about #TheDress or an affinity for tweeting like a teenager, brands are fighting hard to stay relevant...and most of them are doing it wrong. However, there are some brands that are standing out amongst their competitors and pushing [...]

Interactive Marketing|

I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, Dao [...]